Friday, April 8, 2011

OPI Touring America and Pirates of Caribbean Swatches

Just found these 2 videos on YouTube done by OPI to show swatches of upcoming collections.
I can't wait till May:) Most of the shades are really amazing.I also liked the way they presented Touring America collection, quite creative.

UPDATE: here are some swatches from this collection

Touring America Fall 2011 Swatches

Pirates of Caribbean Swatches

I liked that the girl shows different ways how you can use shatter...

Overall, I think it's quite a good and smart move for OPI to utilize social media. As far as I know, none of the other brands use YouTube to show swatches of their upcoming collections.
What do you think?

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